Social Media Account & Online Marketing Management

It seems that more and more businesses are happy to outsource management of their Social Media activities these days. I’ve always wondered how you might do that as a business, ie – how would a company outsider know what to write in posts and what to say in reply to queries etc. In short, how can someone outside your business know best how to represent it publicly?

Having talked to a few businesses who are doing it already I’ve realised it might be possible if the contracted company is briefed properly,  provided with the right content and the setup is regularly reviewed. Also, at times there can be a bit more to social networking than the average person can handle, for example, a lot of social media content these days is graphical or video based so those will need to be created or edited by a professional.

To that end if any of my clients feel they need help managing their Online Marketing/Social Media activities, I can help in the following areas:

  • Facebook, Twitter, youTube, Linkedin, etc account setup,
  • Copy Writing for the web (Re-write client content with SEO in mind),
  • Graphic Design (Facebook Logos, Cover Photos, Post Photos, etc..),
  • Video Screen Tutorials Recorded,
  • Facebook Ad Campaigns,
  • New Facebook Tabs,
  • Facebook Photo Albums,
  • Social Media mentoring.

Get in touch if you’d like to chat about any of this.

Leon

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Using Facebook Ads

I’m focusing on the Facebook Advertising system for this article mainly because I’ve tried a lot of others from Google AdWords, to Linkedin Ads to Banner advertising to Offline, etc.. and I just find the Facebook system to be the simplest and potentially most effective given the number of people using Facebook regularly these days (about 1.5 million in Ireland alone).

To create an ad in Facebook, login and click “Ads & Pages” in the left menu of the home page.

Create an Ad:

Click “Create an Advert” top right and you’re presented with a simple form/wizard to guide you through the process. You will have a choice of creating an ad from scratch or ‘advertising something you already have on Facebook’ like a Business Page. For a new advert you are asked for a Destination URL, Ad Title, Body Text and Image and as you type you see how the ad will look to others on the right hand side.

Design your Ad:

Be creative with your ad text, title and image, after all you need to catch people’s attention! Facebook doesn’t allow too many capitals or symbols so just say something interesting. The Destination URL is important in that it is where ad viewers will end up after clicking your ad. You need to make sure this page relates to what you have said in the advert and is easy to read and navigate with perhaps a large ‘call to action‘ button or link to get people to buy your product/service or just contact you.

Targeting options:

This is where Facebook advertising is really interesting for me. You can set the ad up to only show to Facebook users in a certain country or even city or group of countries/cities. You can also target people by Age, Gender, Relationship Status, Birthday, Language, Likes & Interests, Education level, Facebook Friends, Fans of a Page/Event/Group, etc.. The cool thig is that as you make these selections, Facebook tells you exactly how many people you are targetting based on your choices so you get to see your ad reach as you go!

Spend:

Finally, choose your ad duration and max daily spend to avoid getting an unexpectedly high bill and choose a cost per click that gives you a realistic chance of your ad being pushed to the top and actually seen. You will be asked whether you want to pay for Impressions or Clicks. I’ve never understood why anyone would want to pay just for the ad to be shown when there’s no guarantee people wil actually look at it. Better instead to just pay for actual clicks surely!?

Analytics:

One of the main benefits in using online advertising channels like Facebook over traditional methods like print and other media is that you will have access to detailed statistics on the performance of your ad. Everything from the number of times your ad was shown to how many times it was clicked on to average cost per click and total spend is available so you can evaluate how effective the campaign was.

Just remember to ask inquirers where they heard about you!

Leon.

Social Media Marketing Return on Investment?

I’ve been using Social Media Marketing techniques for a few years now to help brand my small Design company. I can say my brand has definetly increased but I’m now wondering if this increased brand visibility is translating into sales, which is of course the desired and perhaps often forgotten goal. Is my return on time investment worth it?

I’ve only relatively recently got into the habit of asking enquirers where they found me but I can honestly only account for a very small handful of direct sales from my precence and activity on sites such as Twitter, Facebook, Linkedin, The IIA, etc..

I realize that there are other conversion factors ranging from; my market (whether there still is one or not!?), increased competition,  my website usability and ability to convert enquiries but should all of my efforts to brand myself as a professional, accessible and affordable design service provider not account for a little more return?

Off the top of my head I’d say I probably spend a few hours each day reading posts and engaging on Facebook and Twitter especially. I even check these sites first before email these days! I do get lots of great, free info but inevitably I get drawn into entertaining but ultimitately non business related conversations with people I barely know or people who are never ikely to be clients. Result? Time I could and should be spending actually working or maybe learning something new is possibly wasted.

I think these are things I and lots of other social media marketing exponents are going to have to think hard about and try to accurately measure in the near future as the initial social media furore passes.

Leon

Website Marketing & SEO

Theres not much point in having a website unless people can find it and its bringing you business or busines leads at least. I constantly see websites or get re-design work for sites that have been built and neglected for years, with outdated design, content and copyright dates at the bottom! Continue reading Website Marketing & SEO