How to Check if your Mobile Hits are Down after Google’s “MobileGeddon”

So yesterday April 21st was “MobileGeddon” as it’s become known. The day Google  decided to change it’s algorithm to rank higher those websites which have Mobile Friendly or Responsive versions available to viewers on mobile devices including phones and tablets etc..

Mobile Friendly

I’ve been doing some comparative searches (make sure to sign out of your Google account as results might be skewed if you don’t)  on both desktop and mobile to see if I can see any difference in results but havn’t spotted anything obvious yet. I guess it might take a while to kick in?

Perhaps the best way to check if your site has been affected though is to login to your Google Analytics or similar account and check the stats for mobile hits. Wait a few days or weeks before doing this to give the stats a chance to build up. Here’s how to do that:

  1. Login to your Google Analytics account and click Audience – Mobile – Overview to see some quick stats.
  2. The overview data above is kinda hard to read so lets make it a bit clearer by selecting a date range. I suggest picking custom dates top right from about the 13th April to the 27th April to give one week of data before the change on the 21st and one week after.
  3. Next, tick the boxes beside Desktop, Mobile & Tablet bottom left and choose “Plot Rows” just above. This will give a nice tidy comparison chart for the period in question. See below:

Google Analytics

What you’re hoping NOT to see is a big obvious fall in mobile and tablet hits from the 21st onward. If you do and your site fails the Google mobile friendly test then you might need to consider making it mobile friendly?

 

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Well done on having a website for your business but is it doing what it should, ie generating hits and sales leads? Here’s a few things you should really be doing to measure and improve your website’s effectiveness if you feel its not doing anything for you: Continue reading Website Effectiveness

Google Analytics Adobe Air Desktop Program

Just came accross a fantastic new desktop  application (beta) called ‘Analytics Reporting Suite’ from Nicolas Lierman (www.aboutnico.be). Its built using the new Adobe Air framework and basically lets you add your Google Analytics accounts and look at your stats from your desktop with a much nicer and bit more intuitive interface. Great example of the potential of Air. Visit the authors site to try it or HERE for more info.

Leon.