URL shorteners are used a lot these days, mostly on the likes of Twitter and Facebook to make sometimes ridiculously long urls short and sweet. I, like a lot of social media contributors, have my business blog setup to auto post to both Twitter and Facebook and Twitter in particular with it’s 140 character limit really requires some compression when you are linking back to a blog post.
I’ve been using Dlvr.it for a while to take my Blog’s RSS feed and articles and distribute them out to other social media sites and they’ve recently introduced the ability to brand their short links with your own custom domain so that instead of people on Twitter seeing a link to your blog post like “dlvr.it/12345” they will see (in my case) “rvb.ie/12345” (rvb stands for Reverb Studios!).
All you need to do to set this up and running is purchase a new domain name and add a DNS record pointing to the Dlvr.it site, then login to Dlvr.it and add the new custom short url to your RSS sources. Here’s some simple instructions on how to do it: