Google Ranking Mobile Friendly Websites Higher from April 21st

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Read Google’s full announcement here –


I’ve noticed this in news posts around the web in recent times and have had clients asking me about it. I guess it’s the way things are going with more and more people accessing online content via mobile devices and Google are probably right to reward sites with higher rankings if they satisfy this trend. Nevertheless I can’t help feeling a little annoyed for 2 reasons:

1. Google I’m sure know that to make a website mobile friendly or include a separate mobile domain completely is possibly a big job and big outlay for companies. Doing a little seo tweaking is one thing but expecting companies to either completely re-build their sites to make them mobile friendly or building an entirely new website is asking a bit much in my opinion.

2. Web design clients are quite likely (some of mine have already) to expect their website to be mobile friendly already even though it might have been built before smart phones were even invented and they might expect the site to be “fixed” for free as if it were broken in some way.

So potentially massive hassle all round because of this.

What to do?

I guess if you are conscientious about seo and Google rankings etc you may need to act on this rather soonish. If you happen to have a WordPress site or possibly any modern CMS powered site there may be plugins you can install that will show basic mobile versions of your site’s content. Failing that you’re probably looking at a full rebuild with a responsive design. Again, a little easier if you have a WordPress or CMS site but not so easy if you have a static, custom built one.

You can test your site to see if Google thinks it’s mobile friendly or not here –

Contact me for advice if you feel the need.


Redirect Old WordPress URLs to New When Moving or Rebuilding a Website

I’ve just moved my self hosted WordPress blog which was also my main business site with some static pages, to a WordPress hosted blog and replaced the self-hosted one with a static, hand made PHP/HTML website, with all new urls!

It’s proven to be a bit of a bigger job than I expected to redirect old urls that people and google might have indexed in such a way that any SEO merit I’ve gained over the years would not be lost.

Here’s what I done following some research online and while it’s not perfect and some urls are going to slip through the net or at least make people work harder to try find, I’m pretty happy with the outcome:

Step 1 – Transfer the content:

Transferring the content was easy enough. I simply done an export from my self-hosted WordPress admin and re-imported on It usually works fine but some images might get lost. This will bring in Posts, Pages, Images, Categories, Tags, Comments…pretty much everything you need.

Step 2 – Replace old content:

I deleted all self-hosted WordPress files then built a new static site to replace the self-hosted WordPress site. The only thing to note here is that you should try match new url’s to old ones if possible, at least for the static pages that might have been on the old WordPress site. This will most likely involve using some code to create “pretty urls” though. More of that later.

Step 3 – Identify URLs to be redirected:

This is the hard bit! For me, all static page urls on my old site had to be redirected to the new url. I had to setup manual redirects for this even though the only difference in url might have been the addition of a .php or .html extension at the end. That was the easy bit but what about categories and single blog posts that might have been indexed quite well in google? My category list was fairly static so I could manually redirect each one similar to pages but unfortunately my permalink structure for single blog posts was a bit weird, ie – each url had a random number followed by the post title. If I’d have included the word “blog” in the url it might have made things easier!I basically had a good look through my post history on the new blog and identified the “most important” blog posts, ie – ones with affiliate links of just the most popular ones and even googled to see which posts came up highest. I also looked at my Google Analytics account to see which were the top bog posts viewed. Once I had a list of posts I was able to add redirect code for each post. See below:

Step 4 – Add the Redirect Code:

I added all my redirect codes to a .htaccess file in my website root. Here’s an extract below that should show and explain each redirect type:

Options +FollowSymLinks
RewriteEngine On
RewriteBase /

#Redirect Old WordPress Pages
Redirect 301 /web-design/ /web-design.php

#Redirect Old WordPress Categories
Redirect 301 /category/wordpress-tips/

#Redirect Old WordPress Posts
Redirect 301 /67/web-design-leitrim/

Step 5 – All Other URLs:

For anything else that might be in google but you haven’t redirected, it will end up on a 404 – not found page on your site/server. To get around this I simply created a new error 404 page with the same design as the rest of the new static site and put a line in the .htaccess file to redirect all missing pages or posts to that. Here’s the line:

ErrorDocument 404

Step 6 – Submit New Sitemaps:

Finally, I went into my various webmaster tools sites, ie – Google, Bing, Yahoo etc.. and deleted the old sitemap and added another new one.

As I said, this seems to work quite well for me but might not be an exhaustive list of things to do so please feel free to add anything I might have left out in the comments below.


New Website for Reverb Studios Design

I decided recently to ditch WordPress on my main business site and go with a static, responsive design built with HTML5 & PHP and using the Twitter Bootstrap mobile framework. The reasons for this are mostly to do with WordPress security, bloat and slowness which I reckon might have been affecting my SEO performance lately.

Lets see if it makes a difference!

Please leave me some feedback on the design!?

Live March 2015 –

How To Add WiFi & Online Sharing Functionality to older DSLRs

I got my first pro level Digital Camera/DSLR a little while ago, a Canon EOS 500D and one of the first things I noticed was that when I took a photo, I couldn’t do anything more with it until I got it on a PC! I’m too used to taking pictures with the phone camera and instantly sharing them to Facebook, Twitter etc..

Newer DSLRs will probably have WiFi functionality built in but mine is an older model with none so I googled around for some kind of Canon WiFi attachment that would allow me to transfer or share photos wirelessly. What I came across was something I’d never heard of, an “EyeFi WiFi SD card“! It works just like a regular SD memory card and comes in different capacities like 8MB, 16MB & 32MB but it has a WiFi chip on it too that communicates with other WiFi devices like your PC, Laptop, Smartphone or Tablet.


I got the 8MB EyeFi Mobi card. All I should need really. It costs about €40 including postage from the Apple Ireland online store which was the cheapest source online according to Simply install the EyeFi phone or Desktop app then insert the EyeFi SD card in your DSLR and turn on. The pairing process happens automatically via the phone/desktop app and you’ll be asked for the activation number that comes with the card during the process. When the SD card and app are paired just start taking pics! In a matter of minutes the photos appear in the phone or desktop app.

Sharing & Online Backup:

I noticed on my Samsung Galaxy 4 Android phone that when the photos transferred to the EyeFi app, they also when into my Google Photos and I have them set to automatically back up, full size to the Google cloud so that was damn handy! However, you can also sign up for EyeFi cloud which is around €40 per year for unlimited storage with the first few months free. Photos are then backed up to the cloud as well as your device. Once the photos are on the phone in the EyeFi app or cloud you can obviously share them via your preferred service.

Also, using you can set up many scenarios such as every time a photo is uploaded to EyeFi cloud it goes to Dropbox too which is cool.


The EyeFi app and cloud only automatically transfers JPEG images not RAW.